TEENAGERE KØBER IKKE CD’ER??

Af og til bli’r man overrasket! 15-årige Matthew Robson har tilsyneladende rystet den britiske medieverden med en erhvervspraktianktanalyse af den gennemsnitlige britiske teenagers medieforbrug. Enten er vi hooked for meget ind i matrixen, eller også er der nogle investment bankers, der lever i en helt anden verden. For der er da ikke synderligt meget nyt at komme efter. Eller? Hvor stiller det så the average teenage Joe or Joeine? Temmelig godt!

Hvis internationale investeringsbanker — altså dem, der bestemmer, hvad der er værd at investere i — ikke ved bedre og mere end nedenstående analyse, og det har vi måske en kende svært ved at tro på — så er der dæleme håb for en række alternative lobbyismeprojekter inden for alt fra musikformidling (fx støtte til musikblogss fra labels) til koncerter, fokusgruppeinterviews mod benhård bestikkelse — they’ll pick your brains mod penge, candy og andet godet! El. kernesunde disruptive tiltag, der springer traditionelle loops over…

Radio
With online sites streaming music for free they do not bother, as services such as last.fm do this advert free and users can choose the songs they want instead of listening to what the radio presenter/DJ chooses

Newspapers
No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV

Internet
Facebook is the most common, with nearly everyone with an internet connection registered. On the other hand, teenagers do not use Twitter

Music
They are very reluctant to pay for it (most having never bought a CD) Teenagers from higher income families use iPods and those from lower income families use mobile phones

Directories
Real directories contain listings for builders and florists, which are services teenagers do not require. They can get the information free on the internet

Viral/Outdoor Marketing
“Most teenagers enjoy and support viral marketing… Teenagers see adverts on websites (pop-ups, banner ads) as extremely annoying and pointless…they are portrayed in such a negative light that no one follows them.”

Cinema
Teenagers visit the cinema more often when they are in the lower end of teendom but as they approach 15 they go to the cinema a lot less. This is because of the pricing; at 15 they have to pay the adult price. Also it is possible to buy a pirated DVD of the film at the time of release, and these cost much less than a cinema ticket

Mobile phones
The general view is that Sony Ericsson phones are superior, because of their long list of features, built-in Walkman capacity and value

Foto: Uniquebuildings, Creative Commons, Morgan Stanley, London, UK

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Tags: disruptiv teknolig, disruptive medier, download, Facebook, IPod, London, Mobile phone, Morgan Stanley, morgan stanley. medieanalyse, musikforbrug, pirateri, Sony Ericsson, streaming, teenager, twitter, Walkman
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